Socialization, labelling and modelling: Lamilly


Lammily is an American fashion doll developed in 2014, conceived as an “average” alternative to Mattel’s Barbie, whose body image and proportions have been criticised. Complete with stickers of acne and scars, Lammily’s body is based on the proportions of an American 19 year old female. This is how her target audience received Lammily:


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